Brand identity

Urban is an experience. It connects two points, people and their homes. An experience that bridges and facilitates everywhere it lives. Here's how we get that across.
Crosswalk
Logos
Exclusion zone
Minimum sizing

The crosswalk

Urban is represented by a simple, identifiable element that empowers and lays the foundation for connection. A universal urban symbol – the crosswalk.

Logos

Logos! Download them, use them where you use logos. You know the rules, no putting it upside down, stretching it, or doing any other funky stuff.

We always prefer using the Urban logo in blue, but when space is limited or when it comes to situations where Urban is already established, you can use the Urban Symbol.

Web

urban logo web
Urban logo
blue, black, white
.svg, .png
Urban symbol
blue, black, white
.svg, .png

Print

urban logo web
Urban logo
blue, black, white
.eps
Urban symbol
blue, black, white
.eps

Exclusion zone

The exclusion zone ensures readability and prevents it from competing with other elements such as text and graphics. This space is considered as the minimum allowed distance between the Urban logo and other elements, in most cases the logo should be given even more room to breath. Just let her breathe, man.

The protection zone is equivalent to 4 times the measure of "x".

Minimum sizing

Establishing a minimum size ensures that the impact and legibility of the Logo is not compromised in application.
urban logo weburban logo web
Web logo
To ensure legibility and impact, the Urban logo should never be reproduced smaller than 50px in any digital communication.
Print logo
To ensure legibility and impact, the Urban logo should never be reproduced smaller than 50px in any print communication.
urban logo weburban logo web
Web symbol
To ensure legibility and impact, the Urban symbol should never be reproduced smaller than 12px in any digital communication.
Print symbol
To ensure legibility and impact, the Urban symbol should never be reproduced smaller than 12px in any print communication.